Seb
Founder & developer
I build custom tools that connect ERPs, ecommerce, and Excel files that don't talk to each other. I work one-to-one with small and mid-sized companies in Italy and the EU.
Who I am
Developer with 15+ years of experience in back-office systems and operational automation for SMBs.
On this blog, I write about real-world problems that companies solve (or don't solve) with technology: how a RAG system works on business documents, when it makes sense to automate a manual process, and what it means to perform document reconciliation without enterprise tools.
The articles don't have a fixed cadence-they come out when there's something useful to say.
Articles written

Gemma 4 Google: What It Is and Why Businesses Should Care
gemma 4 google is a useful search phrase because many business owners are trying to understand what this new AI model family means in plain English. The short answer is simple: Gemma 4 is Google’s lat...
giu 8, 2026·10 min read
Your Data Is Siloed. Here Is What ETL Does About It Guide
Your Data Is Siloed. Here Is What ETL Does About It is not just a technical statement. It is a common problem inside many SMEs. Orders live in the e-commerce platform, invoices live in accounting soft...
giu 8, 2026·11 min read
Managing inventory and invoices with Excel: operational risk
Many SMEs start managing inventory and invoices with Excel because it feels practical. The file is cheap, familiar and easy to change. However, this same flexibility can become a risk when orders grow...
giu 8, 2026·7 min read
Invoice Reconciliation from Scratch: The First Mistake
Invoice Reconciliation looks simple from the outside: match invoices with orders, delivery notes, payments, and accounting records. In practice, many small and medium businesses discover the same prob...
giu 7, 2026·12 min read
WooCommerce stock not updated: what it means and how to fix
WooCommerce stock not updated. When you see WooCommerce stock not updated, it usually means one thing: your online store is showing stock data that no longer reflects reality. For a s...
giu 6, 2026·13 min read