Author

Seb

Founder & developer

I build custom tools that connect ERPs, ecommerce, and Excel files that don't talk to each other. I work one-to-one with small and mid-sized companies in Italy and the EU.

Who I am

Developer with 15+ years of experience in back-office systems and operational automation for SMBs.

On this blog, I write about real-world problems that companies solve (or don't solve) with technology: how a RAG system works on business documents, when it makes sense to automate a manual process, and what it means to perform document reconciliation without enterprise tools.

The articles don't have a fixed cadence-they come out when there's something useful to say.

Articles written

gemma 4 blogArticle

Gemma 4 Google: What It Is and Why Businesses Should Care

gemma 4 google is a useful search phrase because many business owners are trying to understand what this new AI model family means in plain English. The short answer is simple: Gemma 4 is Google’s lat...

giu 8, 2026·10 min read
Editorial illustration of ETL data integration for small businesses, showing separate system interfaces for a management platform, e-commerce, spreadsheet, and accounting software connected by a central pipeline and arrow to represent automated data flow.Article

Your Data Is Siloed. Here Is What ETL Does About It Guide

Your Data Is Siloed. Here Is What ETL Does About It is not just a technical statement. It is a common problem inside many SMEs. Orders live in the e-commerce platform, invoices live in accounting soft...

giu 8, 2026·11 min read
Cluttered desk with overlapping spreadsheet printouts, handwritten corrections, question-mark sticky notes, and a red warning triangle symbolizing risks in managing warehouse stock and invoices with spreadsheets.Article

Managing inventory and invoices with Excel: operational risk

Many SMEs start managing inventory and invoices with Excel because it feels practical. The file is cheap, familiar and easy to change. However, this same flexibility can become a risk when orders grow...

giu 8, 2026·7 min read
rconciliazione fattureCase study

Invoice Reconciliation from Scratch: The First Mistake

Invoice Reconciliation looks simple from the outside: match invoices with orders, delivery notes, payments, and accounting records. In practice, many small and medium businesses discover the same prob...

giu 7, 2026·12 min read
WooCommerce stock not updatedGuide

WooCommerce stock not updated: what it means and how to fix

WooCommerce stock not updated. When you see WooCommerce stock not updated, it usually means one thing: your online store is showing stock data that no longer reflects reality. For a s...

giu 6, 2026·13 min read